ABC to Use Grey’s Anatomy to Re-Launch Sync iPad App
PaidContent reports today that ABC is about to announce the re-launch of its Sync iPad app, which will be boosted on its return to the App Store by the ABC smash hit show, Grey’s Anatomy. The app, which ABC launched in collaboration with Nielsen last year, is designed to synchronize extra content to your iPad to complement the programme that you are watching on your TV. Kind of like an iPad version of a friend sitting next to you on the sofa chipping in with interesting facts about the programme. PaidContent says that Sync was initially launched last September with a new TV show called My Generation, which unfortunately proved to be not the best of showcases for the app, as it was soon cancelled due to poor ratings.
Although Mandler didn’t mention any specifics about what fans can expect from the Grey’s Anatomy-themed Sync app, PaidContent says that it will probably be similar to the content included in the My Generation version, which featured polls, quizzes, and Twitter tie-ins to get people talking.
“We went back and said, ‘Let’s try this again with a show that we know is going to be around for a while,” Rick Mandler, vice president of digital media at ABC said on Friday at Hill Holiday’s TVnext conference.
Source: ABC To Revive Sync iPad App With ‘Grey’s Anatomy’ | paidContent