AdColony Releases iPad User Survey Results – Turns Out iPad Owners Are Brainy and Ric
Jirbo’s AdColony ad serving technology for iPhone, iPod touch and iPad has today revealed the results of its iPad user survey, which reports demographic data from iPad consumers. The results collated critical consumer data for mobile advertisers, including gender, age, education and household income as well as preferred App Store categories and mobile device ownership. Some of the most interesting nuggets taken from the survey include the news that 58.0 percent of respondents have bachelor’s degrees or graduate/professional degrees, and 44.3 percent earn a household income level of $100,000 or more. The results show that of iPad users, over 48.7 own iPod touches, 43.0 own iPhones, and over 27.2 own BlackBerry devices.
AdColony has been in private beta since December 2009 and has driven multiple brand campaigns. Brands and publishers using the AdColony platform include CBC Mobile, Initiative, Sony Pictures, Lionsgate, Scion, Universal McCann and Topps.
By Maura Sutton, iPadForums.net