AT&T Announces Plans to Sell the iPad Direct to Businesses
In a move that is sure to bolster the ever-growing viewpoint that the iPad is becoming more and more influential as an enterprise tool, AT&T has today announced that it plans to sell all three iPad Wi-Fi + 3G models directly to business customers as part of an initiative to help companies increase productivity and flexibility. AT&T says that it will offer attractive post-paid mobile broadband price plans for the iPad, which will be available through AT&T business account representatives from Thursday, October 28th. This new offer is available for customers whose AT&T wireless bills are paid for by their employer.
"iPad is a great fit for our enterprise customers across a wide range of industries who are looking for ways to increase business productivity and offer greater flexibility," said Michael Antieri, President, Advanced Enterprise Mobility Solutions, AT&T Business Solutions. "This new offer further strengthens AT&T's commitment to provide businesses with the tools they need to accelerate mobility-led productivity."
And backing up AT&T's views on the iPad and enterprise, we have the following quote from an analyst in the know:
"We are getting many requests for help on iPad strategies for the enterprise," writes Ted Schadler, vice president, principal analyst, Forrester Research, Inc. in the July 2010 Forrester blog posting, How Are You Using iPad For Business?. "iPads are a tremendously empowering technology that any employee can buy."