The European Commission investigates Apple’s iPhone, iPad sales tactics
Apple might be America’s sweetheart, but the tech giant is not faring out so well in the mother continent, Europe. Recent information showcase that the executive body of the European Union has the American tech giant under its radar. Out flat - Apple is basically being accused of unfair tactics in the iPhone sales sector which promote the extinction of competitiveness.
This news has been relayed to us by the publication Financial Times, which stumbled upon some questionnaires sent out to carriers based in Europe. By sending out these formularies the Commission aims to make an informed decision as to whether the partnerships between Apple and the mobile operators are legal. The most important problem the investigating team brings up in the documents is the fact that Apple seems to boycott all sales agreements carriers have with other smaller or local companies.
So in the questionnaires the carriers are asked whether or not Apple imposes a minimum number of devices that need to be ordered or if the tech giant has been awarded some special, more beneficial contract deal, compared to other companies. Another important question raised is whether Apple limits 4G access in Europe on its latest iPhone 5.
“The Commission has information indicating that Apple and Mobile Network Operators (MNOs) have concluded distribution agreements which may potentially lead to the foreclosure of other smartphone manufacturers from the markets.”
And if you’re curious to know how this feud against Apple started out, it was because the carriers filed complaints against Cupertino in the first place. However the endeavor is still in its infancy, so there’s still a good chance nothing will come out of it, after all.