Survey: Tablet Use Continues to Soar
A new survey from Millennial Media, as reported on by iDownload Blog, finds that tablet use in the US continues to rise, spearheaded by Apple’s iPad and Samsung’s Android tablets. Apple continues to be far in the lead, with 58% of the market, with Android having 41%, and BlackBerry OS a tiny sliver of 1%. Millennial also provides a breakdown of Android brands, with Samsung out in front with 45%, and Amazon in second place with 26% of market share. Motorola, Acer and Asus are all way behind that, with much smaller shares of the market. In its report on the survey, Millennial Media says that Apple’s soaring figures are mainly down to the popularity of the iPad mini, with ad impressions for the mini increasing by an average of 28% per day, beating the 19% ad impressions per day recorded for Amazon’s Kindle Fire when it was launched in 2011.
Source: Millennial: tablet use skyrockets, led by iPad mini and Kindle Fire