So Apple snuck in the Apple Genius icon into my App Store on my iPad overnight (they snuck it in as a push via the App Store...sneaky). Check it out, if you're in the US, you should have it too...right beside your Updates icon in the iPads' App Store.
Anyway, I don't use Genius, so I'd rather not see the icon. I've looked through Settings and there's no way to get rid of it. Has anybody else figured out how to get rid of it?