I was sitting at the car dealership waiting for my car to be serviced.
Of course, I was happily surfing etc on my iPad (they have wi-fi so I did not even need my 3G). One of the service techs asks me about it and pretty soon I am giving a couple of them a demonstration of all the awesomeness. I think I sold a couple more iPads.
A couple minutes later another guy comes in to drop his car off and asks about the iPad and I give him the demo too.
A few minutes after that another of the service guys comes by and asks me about it. He says he usually uses his wife's laptop to surf etc and asks what a laptop will do that an iPad won't do. It actually wasn't that easy a question to answer. I am pretty sure he wants to stop borrowing his wife's laptop.
Most of them asked about the data plan.
This thing really sells itself.