iPad vs PC and Kindle
Just found this interesting. Particularly the part where half the iPad owners also have a Windows based computer. Article from Barron's Online.....
Apple: iPad Only Slightly Cannibalizing PC Sales, NPD Contends
Posted by Eric Savitz
Contrary to popular belief, the Apple (AAPL) iPad isn’t seriously cannibalizing the PC market, according to a new report from research firm NPD Group.
According to the report, only 13% of iPad owners surveyed bought an iPad instead of a PC, while 24% replaced a planned e-reader purchase.That suggests the device is more a threat to the Amazon (AMZN) Kindle than it is to Dell or HP.
NPD also notes that iPad owners, expecially those who bought one within two months of launch, are significantly more likely than other consumers to own Apple products, e-readers and smart phones.
NPD finds that 48% of iPad owners also own a Mac desktop or notebook computer, which compares to the 11% of U.S. households who owned a Mac in a previous NPD study earlier this year. Just 53% of iPad owners also have a Windows-based computer, compared with 75% of total households. About 38% of iPad owners also own an iPhone.
“Early adopters, like iPad owners, follow a traditional pattern of consumer behavior; they purchase products because they want them, not because they need them,” NPD analyst Stephen Baker said in a statement. “However, as Apple increases iPad distribution and consumer interest peaks, the profile of an iPad owner is much more likely to mirror the overall tech population. When that does happen other tech products with similar usage profiles as the iPad, such as notebooks, netbooks, and e-readers will come under increased pressure from the iPad. Until then, however, most iPad sales are likely to be incremental additional technology devices in the home, rather than a one-for-one replacement of a planned purchase.”
So what? It wasn't really meant to be an alternative to a PC, laptop or netbook.
Originally Posted by Kargurin
Not surprising at all. The iPad isnt taking out of some other market, its part of an emerging new market.
One quarter saw it as a electronic reader replacement....I wouldn't have guessed it to be that high.
i am a hardcore windows user. i own a kindle and i will soon own an iPAD.
windows = work
kindle = book reading (no eye strain!)
iPAD = work on the road + magazines + games
I agree it is mostly a new market. A ereaders and tablets are both growing, so even if they canabalize one another they will both increase for a while. They are really different markets with some overlap. But that small overlap will be the area of canabalization for the short term.
i think nook is as good as kindle
How long will the Nook be around though given Barnes & Nobles financial issues?
Originally Posted by ArthurIhde
nook's screen is not as good as kindles
Originally Posted by Stormyone
nook doesn't have free 3G
nook doesn't have one click dictionary
you can read library books with nook but not kindle (although this is about to change)
i doubt that e-readers and ipads will cannibilize each other that much. it is like comparing apples and oranges. ipad is a Jack of all trades while Kindle is a specilized device. iPads will not canniblize kindles for the same reason that iPads will not cannibalize Desktops/Laptops. of course there will be people reading iBooks on iPAD but once you see e-ink you never want to read on anything else. there is actually some reasearch now into making screens that can switch between e-ink and regular kind. if e-ink is included on iPAD it would then have a serious possibility on competing. however pricewise iPAD=499 and kindle 139, also kindle is 10 ounces while iPad ~1lb. i doubt that with such specs and price Amazon will ever have to worry that much.
Originally Posted by arshield